Posted: Jul 29, 2020

Communications Specialist

Salary: $95,000.00 - $116,000.00
Application Deadline: Aug 14, 2020

There are three (3) Communications Specialist positions located in the Administration Department at the Human Services Agency (HSA) in the City and County of San Francisco.

HSA is in the process of building a new communications team and infrastructure to make our critical services more accessible to the public.

Our communications team is responsible for connecting San Franciscans to vital social services and keeping the public informed regarding public assistance such as the Affordable Care Act, CalFresh food assistance, early education, and local services to support our aging population. At a time of great uncertainty at the federal level you will help shape and modernize one of the most progressive human service agencies in the Nation. You will innovate communications strategies for a safety-net of supportive services that touch nearly one in four San Franciscans. 

Position appointments for this recruitment will report to the Director of Communications and include the following specialized duties:

Develop public relations and marketing programs that support HSA’s brand strategy objectives, engage the public, and identify innovative methods to bring targeted messages to market;

Design and implement high-impact marketing campaigns targeted to San Francisco residents— both internally managed and in collaboration with external vendors and partners;

Create informative and visually compelling content across distribution channels (websites, social media, out of home campaigns, and digital newsletters) for external audiences;

Serve as a spokesperson for the Agency. Develop and maintain effective relationships with media and solicit media coverage of HSA services and programs. Write, produce, and distribute news releases;

Author compelling content for marketing collateral, outreach campaigns, and talking points for internal audiences and external stakeholders;

Evaluate communication campaigns for effectiveness with the goal of increasing access and enrollment in HSA’s array of programs;

Serve as liaison between Agency staff and community groups, providing accurate public, stakeholder, and community information, including crises management communications; and

Represent the Agency at various community, organizational, and governmental meetings.