Media Relations Manager

Job Summary

The Media Relations Manager partners with the Senior Director of Media Relations to develop and maintain strategies that raise the university’s stature through media relations and content development. With the goal of obtaining media placements, the incumbent envisions and implements programs and processes to cultivate relationships with key stakeholders. Internal stakeholders include the President, President’s cabinet, deans, donors, as well as external stakeholders, including newsroom executives and content producers on the local, national and international levels. The Media Relations Manager also leads in response to media inquiries, and assists the Senior Director of Media Relations in media inquiries responding to crisis and campus emergencies, as needed; Develops and implements strategies to create and cross-promote news content on all university platforms, with a specific focus on producing content around university initiatives; Monitors and analyzes media coverage, maintains media databases and utilizes public relations and earned media software to produce analysis reports on pitches, story placements and media campaigns; and assists with development of a crisis communications protocol based on best practices and in accordance with federal guidelines. In the absence of SAVP of University Marketing and Communications and the Senior Director of Media Relations, the incumbent works directly with the VP Admin. & Finance and Police Chief to implement protocol.