Marketing and Communications Coordinator

Under general supervision, the Marketing and Communications Coordinator coordinates, performs, and implements an internal and external communications and marketing program for the City; provides expertise in program elements for the organization, ensuring alignment with City goals, objectives, and branding; performs a variety of professional and technical-level tasks in the administration of communications and marketing campaigns, branding and content.

The duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the class. 

• Collaborates with staff to assess, plan, develop, and lead the implementation of short and long-term multi-platform marketing strategies for programs and activities. 
• Provides technical communications expertise and recommendations to division level staff who are responsible for program delivery. 
• Provides oversight to Marketing Intern or entry-level Marketing/Communications employee(s). 
• Designs and edits content for web, fliers, presentations, social media, surveys, and other communication platforms assuring effectiveness, consistency, clarity, and a high standard of quality. 
• Develops and recommends branding strategies and ensures all communications and marketing content and copy adhere to established branding guidelines; uses marketing and graphic design skills to support growth of the brand through curating and preparing creative visual content for print, digital resources, and merchandise. 
• Manage City social media accounts and coordinate the social media efforts; disseminate various communications through social media accounts; develop new channels of engaging with the community through social media. 
• Builds an active online community through brand awareness, advertising, digital campaigns, and content creation. 
• Builds awareness, interest, and support for the City’s programs, services, and positions. 
• Compiles, evaluates, and determines the most appropriate methods, techniques, and platforms to address issues and market community, programs, City news, and/or special events. 
• Develops and produces video and photography, including conceptualizing, planning, shooting, and editing of video and stills to be used across all digital media platforms. Develops agreements and provides oversight to videographer/photographer contractors as needed. 
• Coordinates and develops campaigns with internal departments, outside agencies and the public on communication and marketing initiatives and activities, as required. 
• Solicits bids, evaluates proposals, selects, and provides direction to designers and related marketing consultants. 
• Collects and analyzes data, including the preparation of reports pertaining to responsiveness of specific marketing approaches; researches and evaluates competitive trends and industry best practices. 
• Evaluates and monitors the effectiveness of marketing strategies in collaboration with staff; recommend and implement improvements and modifications; prepare various reports on operations and activities; continually work to increase attendance, participation, revenue, and awareness of programs and events.
• Responds to internal, public, commission and committee requests for information, and researches issues, complaints, or problems that are reported. 
• Assists with development of cable television channel content; monitors, and analyzes content and engagement analytics; and provides recommendations to enhance awareness of local cable channel. 
• Collaborates with department communication representatives, and Digital and Graphics Coordinator to develop editorial calendar. 
• Coordinates and/or assists with special events, informational or engagement events and works with other departments, as required. 
• Assists with special projects, as needed. 

Education/Training/Experience: 

• Bachelor’s degree from an accredited four-year college or university with a major in Marketing, Communications, Business Administration, or a related field is desirable. Four (4) years of full-time equivalent experience in a related field may be substituted for a degree. 
• Two (2) years of experience performing marketing and public information activities or social media management, including content management and development, website analysis, or data analysis, is required.

Licenses/Certificates/Special Requirements: 

• In accordance with California Government Code Section 3100, City of Manhattan Beach employees, in the event of a disaster, are considered disaster service workers and may be asked to protect the health, safety, lives, and property of the people of the State.

Knowledge of: 

Marketing principals, methods, and techniques; communication mediums including familiarity with social media platforms, digital marketing, and search engine optimization; effective public relations strategies; effective customer service techniques; brand marketing and optimization; video and still photography techniques and software programs, such as Adobe Illustrator, Photoshop, InDesign, and Premiere Pro; methods to build and engage an online community; effective business communications and proper English usage, including spelling, grammar and punctuation; report presentation techniques. 

Ability to: 

Provide leadership and direction on departmental marketing strategies in alignment with city goals and policies; collaborate with staff to deliver programs and services; develop brand identity and create brand-focused content; analyze data, conduct research and make recommendations for marketing and communications strategies; establish and maintain effective working relationships with staff, management, vendors, consultants, brokers, the City attorney, the general public, and others encountered in the course of the work; organize and prioritize tasks to meet deadlines; operate modern office equipment and computer hardware and use word processing, spreadsheet, graphics, social media, digital communication platforms, and other applications software.

The application filing deadline is Sunday, March 23, 2025.
 
 All applicants will be screened in relation to the criteria outlined in this job announcement. Candidates will be reviewed and only those candidates determined to be most qualified on the basis of experience, training and education, as submitted, will be invited to participate further in the selection process. Meeting the minimum requirements listed in this job announcement does not guarantee advancement in subsequent phases of the selection process. The selection process may be changed as deemed necessary by the City Human Resources Department.  

The selection process will consist of the following component and weight: Oral Interview (100%)
 
 If you need special assistance in the recruitment process, please contact the Human Resources Department at (310) 802-5258.
  
NOTE: The provisions of this brochure do not constitute a contract, express or implied, and any provisions contained in this bulletin may be modified or revoked without notice.