Communications Associate - Community Program Specialist I/II (Open & Promotional)

San Mateo County Libraries is seeking an enthusiastic and innovative individual to join our team as a Communications Associate (Community Program Specialist I/II). Do you want to be a part of an award-winning team and work with amazing people? Join us in igniting growth through transformative experiences!

The ideal candidate will have the ability to:

• Research, design, and draft press releases, media pitches and responses, content for library system initiatives, infographics, blogs, library signage, newsletters, and internal messaging.
• Design, adapt, and deliver communications that represent our branding and benefit the needs of the community.
• Establish cooperative working relationships with community services providers, program participants, volunteers, and co-workers.
• Create, develop, distribute, and maintain library print and digital assets (e.g., brochures, reports, website, social media, and website) via multiple channels.
• Support digital and print marketing channels (e.g., digital asset management system, website, blogs, newsletters, social media, flyer creation) to ensure brand consistency.
• Provide copywriting and editing support to the libraries’ print and digital platforms.
• Implement communication/marketing strategies that include design work, patron messaging, and social media content creation.
• Adhere to the San Mateo County Libraries’ style guide, ensuring that libraries produce high-quality, well-designed collateral and error-free copy.
• Use technology as a tool and stay on top of new technology trends that support program areas.
• Provide training and support for library staff working in program areas.
• Collect and maintain program records and statistics and create reports, as needed.
• Work in a collaborative teamwork setting and inspire fun in the workplace.
• Take initiative and work well both independently and with others.
• Communicate effectively, both orally and in writing.

SALARIES: 
Communications Associate / Community Program Specialist I: $80,121.60 - $100,172.80 Annually
Communications Associate / Community Program Specialist II: $89,772.80 - $112,216.00 Annually

PLEASE NOTE: A resume and cover letter are required to be considered for this position. Any application submitted without BOTH of these documents will be considered incomplete and will not advance in the recruitment process.

NOTE: The eligible list generated from this recruitment may be used to fill future extra-help, term, unclassified, and regular classified vacancies.

Qualifications
Education and Experience:

Any combination of education and experience that would likely provide the required knowledge, skills, and abilities is qualifying. 

A typical way to qualify is a Bachelor’s degree from an accredited college or university with a major in mass media communication, marketing, public relations, journalism, business, or public administration, or a closely related field; AND two years of professional experience with responsibility for public relations, media relations, communications, marketing, or a closely related field, and directly involved in the preparation and dissemination of information to the general public and press.

Knowledge of:

• Principles, techniques, and methods of effective public and media communications.
• Principles and practices of effective public and media relations and marketing.
• Strong understanding of social media strategies, techniques, and tools.
• Principles and techniques of preparing advertising, writing copy, layout, and multimedia production.
• Customs and practices of various public information media.
• Principles of effective written communication; strong writing skills.

Skill/Ability to:

• Plan, organize, and coordinate comprehensive communications programs and campaigns to meet department needs, values and priorities.
• Develop, monitor, and evaluate the Libraries’ social media efforts.
• Write and edit effective press releases, articles, speeches, scripts and other correspondence.
• Strategically develop programs and tools to increase and maintain public awareness of department programs, services and achievements.
• Communicate ideas and concepts through creative writing and through presentations to large and small groups.
• Conceptualize print, digital, and broadcast advertising.
• Plan and organize outreach and promotional activities.
• Complete multiple assignments efficiently and meet established deadlines in a fast-paced team environment.
• Maintain cooperative working relationships with other program managers and staff, other agencies and the community.
• Operate a personal computer with common software applications (i.e., word processing, spreadsheet, database, etc.).
• Learn specialty software of the work unit.

Application/Examination
Open & Promotional. Anyone may apply. Current County of San Mateo and County of San Mateo Superior Court of California employees with at least six months (1040 hours) of continuous service in a classified regular, probationary, or extra-help/limited term position prior to the final filing date will receive five points added to their final passing score.

A complete application packet will consist of:

• The County of San Mateo Employment Application Form.
• A resume (Please attach to your online application)
• A detailed cover letter (please attach to your online application), detailing why you desire to work for
• San Mateo County Libraries and why you believe your skills and experience meet our qualifications.

PLEASE NOTE: A resume and cover letter are required to be considered for this position. Any application submitted without BOTH of these documents will be considered incomplete and will not advance in the recruitment process.

The examination process will consist of an application screening (weight: pass/fail) based on the candidates’ application and responses to the supplemental questions. Candidates who pass the application screening will be invited to a panel interview (weight: 100%), which may include a performance exam. Depending on the number of applicants, an application appraisal of education and experience may be used in place of other examinations, or further evaluation of work experience may be conducted to group applicants by level of qualification. All applicants who meet the minimum qualifications are not guaranteed advancement through any subsequent phase of the examination. All examinations will be given in the County of San Mateo, California, and applicants must participate at their own expense.